AAACE Board of Directors recently discussed a new marketing campaign focusing
on the tagline: "I AM AN ADULT EDUCATOR”. The 2017 AAACE Annual Conference in
Memphis, TN will be the kick off for the promotion of this new marketing
campaign for AAACE. The objectives of the campaign are as follows:
1. To position AAACE as a leader in the
field of adult and continuing education.
2. To educate members and the public
about the core values of AAACE as determined by the AAACE strategic plan.
3. To recognize the role of the adult
educator and those who provide support for adult educators in all areas
of education and the impact they have in teaching adult learners.
4. To spread the word about AAACE and to
attract new members to AAACE.
5. To create a recognizable "Brand” for
the value that adult educators provide to all adult learners; focusing on the
commonality that is inherit in all adult educators regardless of specialty or
area of expertise.
6. To engage individual members and
adult educators in sharing theories of practice and implementation of best
practice and methodology for adult learners.
7. To provide leadership opportunities,
volunteer opportunities and organizational support for the profession of adult
and continuing education.
The key to the
success of this campaign is YOU! AAACE needs all the members to provide
information on how being an adult educator has had an impact on their lives, on
the lives of their students and their institutions. This information can be as
short as one paragraph or as long as two pages. You can also submit articles
that have been previously published, as long as AAACE can reprint with
permission. We want to include this information in the AAACE newsletter, on the
AAACE website and on social media. We
want to promote and share
stories, testimonies, and research.
are the key to helping show how IMPORTANT adult educators are in the world of
education. All information can be easily submitted using the smartsheet link. Please fill in the
information and attach your article using the little paperclip on left hand
side of the smartsheet.